A REALISTIC MARKET

Let's create a universal framework to be realistic about the cost, dedication, and creative effort we put into our photographic projects.

These projects can range from a single print to an extensive body of work. Anything goes — regardless of time, size, or format. Analogue photography requires its own rhythms and costs that no one can avoid.

Selling work below those costs creates a personal creative debt, which can lead to fatigue and frustration, and sometimes to giving up and turning to other forms of photography — losing all the benefits that the darkroom offers.

What are the costs?